Building a new category.
Most fall-prevention companies are detection companies. They count the moment of crisis. PinkSteady works upstream of that moment, with science strong enough to justify the shift and a product simple enough to use every day.
Stability is a skill.
Falls are not random. They are the visible end of an invisible decline that starts with reduced confidence, less activity, and weaker sensorimotor systems. Each stage feeds the next.
That decline is reversible. The same body that loses steadiness with disuse regains it with practice and the right inputs. PinkSteady gives older adults a daily practice and a measurable signal, so they can stay independent longer.
Small. Focused. Operating.
James Young
Co-founder, CEO
Leads vision, fundraising, and partnerships. Drove the early science partnership with the University of Nebraska.
Jim Lucas
Co-founder, CTO
Builds the iOS and watch-side technology. Navy veteran, formerly at Genentech, based in Mariposa, California.
Brandon
Sales
Leads facility partnerships and pilot pipeline, structuring outcome-tied agreements with assisted-living operators.
From the lab to the living room.
The mechanism behind PinkSteady is not new. Stochastic resonance and pink-noise interventions have been studied for decades, with funding from the Department of Defense and the National Institutes of Health, and rigorous validation in laboratory settings.
What was missing was a product. Lab equipment, calibrated audio, controlled conditions, none of these survive the trip into a senior's daily routine. PinkSteady is the work of getting the science into a form that fits in a pocket and runs on hardware people already own.
We work with the University of Nebraska's Movement Analysis Lab on the research side. Small team, deliberate scope, real partners.